Client: East Bay Asian Youth Center
One of our long term partners was looking to expand their operations into two new counties; EBAYC approached us to help them through their planning phase and we laid out a plan to get them the tools and information they would need for their process. We determined that they would need very disaggregated data on the various Asian populations and large scale printed maps as the ideal setting for their group planning process was an in-person setting with dozens of people. We prefer digital delivery for most projects these days but large paper maps still play an important role in community planning.
We wanted to let the planning teams see the significant variations that existed in the distribution of the major South Asian ethnic groups in Sacramento, Fresno and Alameda Counties, so instead of producing many maps that would crowd a table or wall, we produced a single large map of each county with the main population data as a thematic map along with a four-panel map featuring the population distribution of the major ethic groups.
Because we wanted to help the groups to identify new site locations in areas with the best proximity to major South Asian populations, we calculated the census tracts with more than a quarter of their population being Asian, and then a segment of neighborhoods with between 16% and 25% Asian. This way we didn’t just highlight from light to dark colors showing the proportion of Asians (the most common approach), we were able to help the group really narrow in to highly concentrated communities.
During in our planning meeting the groups were able to connect their local knowledge of the communities they work with, other relevant facilities that would be competing or compatible and create a new layer of information that helped in the process. We love to gather local data and refine products so they don’t just rely on administrative data! This feedback was added to the final products to help the ongoing planning efforts.