Style Guide 2017-08-22T13:09:00+00:00

Style Guide

Welcome to the Council’s public Style Guide page.

Here you’ll find the basic tools you will need when working with the Council.

Our Logo

Our color logo for web/document use at 143dpi

Urban Strategies Council logo

Larger file:

Urban Strategies Council logo

Our hi-res logo for CMYK printing at 300dpi: Download

Our black & white logo for web/document use:

Our greyscale logo for web/document use:

Our Colors

Orange

HEX: F36D38
RGB: 243,109,56
CMYK: 0,71.66,86.17,0

Blue

2955
0C3B60
12,59,96
100,78.44,35.63,28.35

Light Blue

299
00A0DD
0,160,221
79.98,18.03,0,0

Yellow

116
FFCE02
255,106,2
0,18.39,100,0

Typography

Urban Strategies Council’s official font is Gotham. This is a licensed font and cannot be used without the appropriate license.

Gotham Medium and Gotham are the primary uses.

On the web, Monserrat is the alternative font and is used throughout this site.

In desktop publishing, Verdana is an acceptable substitution in MS Office products should Gotham not be available.